Becoming A Guru

My sabbatical from blogging is now over as I have grown enough to be able to impart readers with reasonable wisdom. Over the past few months, I have generated a business model and implemented it into a local publication, and while we're still getting things off the ground, it looks very promising.

I have become a marketing guru of sorts. If you're wondering what makes a guru, it's more or less just confidence with knowledge. One has to be confident that his or her ability to manipulate and discuss a topic is advanced. Fluent, even. A guru can give good advice. The job title for a guru is usually: Consultant. (Unless your Oprah, then you're a "doctor")

In my marketing endeavors, I have become aware of essential principles by which one ought to run by. These are, obviously, my opinion, however, I believe that they are fundamental to success.

Be Positive:
Think positively, and be positive that you will fulfill your every goal eventually. Recognize that there are hurdles, but that you will also overcome them. They are inevitable and the less you stress about them, the better you will deal with them. You will glide past them.

Be Grateful:
Feel lucky to be able to market. It's a really fun and creative way to earn a living. Also, be grateful to clients. Appreciate their business. You should WANT to help them make money. Strive to increase their business. If they see that you appreciate them and their business, they will be more likely to work with you.

Be Persistent:
This goes back to being positive, but accentuates the idea that one must continue to achieve. Write outlines. Re-write them. Practice sales pitches with friends and co-workers. Think of new ways to market and innovate your business as well as your clients business.

and lastly
BE CALM!
Admittedly, this is my most difficult area. I tend to get overly excited about my ideas when I am talking to co-workers and customers, and it can come off as condescending and irritating. Be succinct, and understandable, and CALM. Do deep breathing exercises daily or yoga. Something to keep you balanced and not too overzealous. Some of you, this might not apply, but heck, Yoga can do wonders for anyone.

The truth is, anyone can be successful. ANYONE. It's a matter of thinking positively and having a EXCELLENT work ethic. If you are reading this blog, you're already moving towards the right direction.