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Friday, February 1, 2008
Websites Are Good For Your Career
Have an idea? Make a website and watch your business flourish. Of course you'll need to do some marketing, in which case you might want to ask friends if any of them know about internet marketing.
Some ways of internet marketing, that don't involve paying for ad space, are forums. Go to forums that cater to your demographic or that discuss a problem your website can solve, and tell them about your website. Make sure you are not too forward with your marketing. Respond to the dialog and seem interested in what people are saying.
Also, use social networking sites like Myspace and Facebook in order to spread the word for free. Telling your friends and family is a start, however, if they are not part of the demographic, or are not interested in what your site has to offer, don't count on them as traffic builders. You need to find people who are interested in what you're website does, and this takes work.
Some ways of potentially building interest are giveaways. Host contests on your website, and require that your contestants sign up via your website. Incorporate the material on your website in order to get people browsing.
Also, if you live in a big city, consider posting fliers in high traffic areas. Make sure the fliers pique interest. So create an ad campaign for yourself. Watch commercials and look at billboards for ideas.
Check out Ryan Healy's blog from Employee Evolution. It's filled with great tips for contemporary marketing.
Most importantly, however, you have to learn how to build a website. HTML is the most popular script so far. Visit hwg.org. They offer classes online. They cost about one to two hundred dollars for basic HTML classes. But consider the price worth it if you can learn this valuable skill.
Do you know what that'll do for your resume?
Good stuff.
Monday, January 21, 2008
What's All This Hulabaloo?
It seems that around every corner, some aspect of business is "going digital." Ticket agents are using Tix.com instead of their own databases. TV networks are posting their series on the web the day after they air. And here I am, blogging like a maniac.
In fact, one of the reasons I started this blog was to try and stay above the curve. Professional bloggers are sprouting like AOL users back in the 90's. If you look at an array of blogs, you'll notice the google adwords sewn amidst the content in many of them, in addition to banners and, on the more popular blogs, national advertisers. Whenever you see these, the owner of that blog is getting paid.
Of course more popular blogs yield much bigger profits than the unknown ones. But attaining these levels of traffic is not as easy as it was to start the blog.
You need good content. You have to be writing about something people either need or want to know about. Check out the most popular blogs. You'll find a couple celebrity gossip websites in the top 10, and a few gadget/technology ones, too. Obviously, to do the former, you'll have to find a way to get in the loop on celebrity gossip, and the latter, you'd have to know a thing or two about gadgets.
Luckily, you can learn from the blogs already in existence.
While anyone can write a blog for any reason, it's beneficial to consider the ways in which a blog can help your career. Check out blogs like Penelope Trunk's The Brazen Careerist, and Rebecca Thorman's Modite.com. These are two popular bloggers who have managed to integrate the personal and professional lives into popular blogs. An ideal mixture if you ask me.
Wednesday, January 16, 2008
Where Do I Go From Here?
For those of us who have enjoyed an easy going college experience-- one where bills are paid by mom and dad, where if we work, it's only for extra spending money, and even a successful one with a good GPA and a few extra curriculars-- thinking about life after school can be a harrowing, and stressful ordeal. Suddenly, those jobs at coffee shops and working a cash register become obsolete. They won't maintain the life style you have grown to accustomed to, they won't help you pay off those college loans, and they are certainly not what you want to be doing for the rest of your life.
You want a career.
Maybe some of you realize what makes this such a difficult feat: SO DOES EVERYBODY ELSE. Looking at your resume, you might think that you have too little experience, or maybe you have none at all. Maybe you think to yourself "There is no job for me." For those of you suffering with the latter problem, take advantage of your resources.
The internet offers many oppurtunities. For one, it contains many job listings. Sites like Monster.com help you build your resume and find a job. Also, check your schools website. It probably has a database of jobs in the area. Find out if your school has a career center. Most universities do, and there are people there that will help you. It's their job to do so. The internet not only lists jobs, but now more than ever, it is creating them.
Start your own blog. It's easy. There are tons of free blogging sites that will offer to host your ramblings. And you can blog about anything you want. If your blog is successful, it is something you can put on your resume. Provided that your topic is something of relevance to others, you can make contacts in a desired field as well as encourage your own personal growth towards the field of your choice. Read the following article by Ryan Healy, a 2006 graduate of Penn State and found of Brazen Careerist, an online resource for young professionals.
http://www.employeeevolution.com/archives/2007/05/20/learning-to-run-a-business-get-a-blog-not-a-job/
Think of your blog as a business. And if the blog isn't enough business for you, go ahead and start your own business. If you can generate traffic on a website, you can sell advertising space. Take a potential blog topic, and take it further by creating a multi-faceted website. Put your creative skills to good use by designing t-shirts. The more traffic you can acquire, the more customers you are likely to have. If you are familiar with Perezhilton.com, then you are familiar with how successful a successful blog can be a business. The ads that run on his website earn him thousands upon thousands of dollars day!
For inspiration on your blog or business, look around the web at sites that interest you. When you find a site that you like, make your own site. Use their ideas and generate your own base of visitors. There are a lot of low cost website builders you can purchase online. Here is a list of "Tips For Running A Business In Your Dorm Room" from College-Business.com and a page of advice on "How to Make a Web Site of Your Own"
http://campus-business.com/2007/11/21/tips-for-running-a-business-in-your-dorm-room/
http://www.mardiros.net/design-guidelines.html
Don't expect to immediately earn thousands. Put a good amount of your time into this. It will reflect on your blog or business, and your potential readers and/or customers will take notice.
In addition to the aforementioned, take time to consider your options. Don't waste your time. Stay motivated and ambitious. The more time you put into making the transition between college and a career, the more edge you have over the competition.