Monday, January 21, 2008

What's All This Hulabaloo?

As this blog is more or less dedicated to the distress one feels transitioning into the "real world," it has me thinking: What is the future job market?

It seems that around every corner, some aspect of business is "going digital." Ticket agents are using instead of their own databases. TV networks are posting their series on the web the day after they air. And here I am, blogging like a maniac.

In fact, one of the reasons I started this blog was to try and stay above the curve. Professional bloggers are sprouting like AOL users back in the 90's. If you look at an array of blogs, you'll notice the google adwords sewn amidst the content in many of them, in addition to banners and, on the more popular blogs, national advertisers. Whenever you see these, the owner of that blog is getting paid.

Of course more popular blogs yield much bigger profits than the unknown ones. But attaining these levels of traffic is not as easy as it was to start the blog.

You need good content. You have to be writing about something people either need or want to know about. Check out the most popular blogs. You'll find a couple celebrity gossip websites in the top 10, and a few gadget/technology ones, too. Obviously, to do the former, you'll have to find a way to get in the loop on celebrity gossip, and the latter, you'd have to know a thing or two about gadgets.

Luckily, you can learn from the blogs already in existence.

While anyone can write a blog for any reason, it's beneficial to consider the ways in which a blog can help your career. Check out blogs like Penelope Trunk's The Brazen Careerist, and Rebecca Thorman's These are two popular bloggers who have managed to integrate the personal and professional lives into popular blogs. An ideal mixture if you ask me.

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